IAS Partners with Lyft Media for AI-Driven Ad Measurement

Integral Ad Science has announced a first-to-market partnership with Lyft Media to provide AI-driven third-party measurement for advertisers, announced in a press release. This collaboration enables advertisers to validate the quality of their Lyft Media buys using IAS's Viewability, Invalid Traffic (IVT), and Brand Safety Measurement tools.

The partnership aims to deliver trusted, third-party metrics for Lyft Media's in-app inventory, ensuring that ads reach real users in brand-safe environments. Advertisers can leverage IAS's comprehensive reporting platform, IAS Signal, to gain insights into viewability and invalid traffic, allowing them to maximize their campaign spend effectively.

IAS's measurement capabilities are now available for Lyft Media's mobile in-app video and poster ads, providing advertisers with greater transparency and the ability to validate their media buys in a fraud-free environment. This initiative marks a significant step in enhancing the transparency and effectiveness of advertising campaigns on Lyft's platform.