i23 raises £4.9 million for AI insurance broker

Oct 29, 2026
The startup founded by former UK minister Bim Afolami and PrimaryBid cofounder Anand Sambasivan will automate routine administrative work for insurance brokers.

i23 raised £4.9 million in seed funding to build an AI insurance broker, tech.eu reports, citing Sky News, which first reported the round. Former UK economic secretary to the Treasury Bim Afolami founded the startup with PrimaryBid cofounder Anand Sambasivan.

Four Cities Capital jointly led the round. Outward VC, Seedcamp and Insiders Ventures also invested.

i23 is developing an AI operating model that will handle routine administrative work for insurance brokers. Former PrimaryBid chief operating officer Mike Coombes and Opriva cofounder Salman Valibeik are also part of the founding team.

The UK insurance broker market is worth up to £22 billion a year but remains highly fragmented, according to the report.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like Finance AI Weekly, AI Funding Brief or Daily AI Brief.

Also, consider following us on social media:

Free newsletter

Finance AI Weekly

Weekly newsletter about AI in finance. Covers AI-driven trading, fintech innovations, and data analytics transforming markets

Industry analysis

2025 Global Business Services Agenda: Gen AI Takes Center Stage

The Hackett Group

This industry analysis by The Hackett Group explores the transformative impact of generative artificial intelligence (Gen AI) on global business services (GBS) in 2025. The study highlights the shift from exploration to acceleration of Gen AI initiatives, with 89% of executives advancing these projects to improve customer satisfaction, innovate products, and reduce costs. The report also discusses the challenges and strategies for successful Gen AI adoption, emphasizing the need for a technology-enabled operating model and the importance of reskilling the workforce.

Read more
Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.