Hightouch Secures $80M Series C to Enhance AI Marketing Tools

Hightouch has raised $80 million in a Series C funding round, valuing the company at $1.2 billion, announced in a press release. The funding round was led by Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator.

The investment will accelerate the adoption of Hightouch's AI Decisioning product, which allows marketers to set business goals and let AI agents deliver personalized marketing experiences. This technology has already helped the company double its revenue over the past year and attract enterprise clients such as PetSmart, Spotify, and Accor Hotels.

Hightouch's AI Decisioning platform uses reinforcement learning and other models to optimize marketing messages, channels, and timing for individual customers. It integrates with existing enterprise data and marketing platforms, enabling seamless orchestration across various channels like email, SMS, and apps. The company plans to use the new funds to hire additional engineering and product talent to support the platform's growth and development.