Deeto Secures $12.5M Series A to Enhance AI-Powered B2B Buyer Journeys

Deeto has raised $12.5 million in a Series A funding round led by Jump Capital, with participation from UpWest, TAL Ventures, Mertor, and TAU Ventures, announced in a press release. This brings Deeto's total funding to $17 million. The company plans to use the funds to scale its platform, enhance AI capabilities, and solidify its position as a core component for modern go-to-market teams.

Deeto's AI-native platform aims to transform the voice of the customer into a dynamic growth engine, delivering personalized and credible proof points throughout the buyer journey. This approach addresses the shift in buyer behavior, where customers prefer to self-educate and avoid sales interactions until later stages.

The platform automates the collection and distribution of customer insights, enabling go-to-market teams to deliver relevant customer voices to potential buyers efficiently. Companies like Atlassian, Dropbox, and Klaviyo are already leveraging Deeto to automate customer insights and embed intelligence across various sales and marketing tools.

With this new funding, Deeto is poised to meet the growing demand for modernizing go-to-market strategies, focusing on building trust and accelerating decision-making processes in the B2B sector.