Cognitiv Expands Collaboration with OpenAI for Contextual Advertising

Cognitiv has expanded its collaboration with OpenAI to enhance its ContextGPT product, announced in a press release. This partnership, which began in March 2023, utilizes OpenAI's APIs to deliver advanced contextual advertising capabilities, addressing the growing demand for precise targeting and brand safety.

ContextGPT combines OpenAI's models with Cognitiv's proprietary technology to provide nuanced content understanding, surpassing traditional keyword-based methods. This approach allows advertisers to place ads in suitable environments while avoiding inappropriate content. The product's adoption has increased tenfold over the past year, driven by the need for improved contextual intelligence in advertising.

The collaboration enables Cognitiv to offer a more accurate and scalable solution for advertisers, ensuring privacy-safe and effective ad placements. ContextGPT has already demonstrated significant results, such as a 23% uplift in key performance metrics for a major beverage brand and an 83% reduction in cost-per-user-reach for a video game brand.