AU10TIX Appoints Yair Tal as CEO to Drive Global Expansion

AU10TIX Appoints Yair Tal as CEO to Drive Global Expansion

AU10TIX has appointed Yair Tal as its new CEO, focusing on advancing machine learning capabilities and global growth. Tal, a veteran in payments and fintech, succeeds Dan Yerushalmi.

AU10TIX has appointed Yair Tal as its new CEO, announced in a press release. Tal, who brings over 20 years of leadership experience in payments, fintech, and localization services, will focus on advancing the company's machine learning capabilities and driving global growth through a tailored regional approach. He succeeds Dan Yerushalmi, who is stepping down to dedicate more time to his family.

Before joining AU10TIX, Tal served as CEO of BLEND, a global AI localization firm, and held a significant role at Payoneer, where he contributed to the company's growth from a startup to a leading e-payment solution provider. Tal's appointment comes amid increasing challenges in identity verification, such as deepfake fraud, which he aims to tackle by enhancing AU10TIX's AI-powered solutions.

AU10TIX is renowned for its advanced technology in identity verification and management, serving sectors like automotive, banking, and fintech. The company's solutions enable swift and secure customer identity verification, helping organizations onboard legitimate users while preventing fraud.

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