AI token plans become a Singles' Day product as QwenWork sells out fast

Nov 3, 2026
Austin Li sold 100,000 monthly QwenWork memberships in 30 minutes as AI token packages became a major Singles' Day product category.

Live streamer Austin Li sold 100,000 monthly memberships for Alibaba Group's QwenWork office AI service in 30 minutes during a Singles' Day broadcast, The Straits Times reports. The Taobao Live stream on November 2 also sold AI laptops and workplace devices.

The memberships provide about two trillion AI tokens in total. Alibaba's Tmall also opened an AI Token Center offering packages from Alibaba Cloud, MiniMax, Moonshot AI and Z.AI, while JD.com created a section for services from DeepSeek, Z.AI and ByteDance's Volcano Engine.

Alibaba said sales of AI token plans from October 1 to October 20 rose 450% from the previous month. Sales of AI laptops increased more than 300% from a year earlier during the first hour of the November 11 checkout period.

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