Alex Frankel Appointed CEO of Getwizer to Lead AI-Driven Research Tech

Alex Frankel has been named the new CEO of Getwizer, a global agile consumer insights platform, announced in a press release. Frankel, who has been with Getwizer for nearly five years, previously served as the head of insights and strategy. Her leadership has been pivotal in developing the company's strategic and consultative capabilities, as well as establishing robust AI-driven solutions.

Frankel's appointment is seen as a move to elevate Getwizer into a new era of growth and innovation. Her focus for 2025 and beyond includes creating a system that is both automated and personalized, leveraging the latest advancements in generative and agentic AI. With a background that includes successful exits of market research startups acquired by Nielsen and Ipsos, Frankel is well-positioned to lead Getwizer's transformation in the research tech industry.