Disney and Adobe sign multi-year deal to build custom Firefly AI models for parks, studios and ESPN

Nov 9, 2026
Disney will work with Adobe Firefly Foundry on proprietary generative models trained on its characters and worlds; Imagineering already uses two of them.

Adobe and Disney announced in a press release a multi-year alliance focused on custom generative AI models and creative tools. Adobe will give Disney early access to Firefly, Firefly Foundry, Premiere and Photoshop, along with engineering and research support.

Disney will use Firefly Foundry to build proprietary models trained on its characters, environments and visual styles. The resulting models will be owned by Disney, MickeyBlog reported, citing Reuters. Walt Disney Imagineering is already testing a model that converts hand-drawn sketches into rendered concept art, plus an image model for franchise-specific assets.

The companies will also work through Walt Disney Studios' StudioLAB and ESPN Edge. StudioLAB will test tools for internal creative workflows, while ESPN and Adobe will explore AI tools for sports content and archival material.

Adobe becomes an Official AI Innovation Partner of The Walt Disney Company and will also raise its presence across Disney's media platforms. The companies did not disclose the value of the deal.

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