Marketing tools open up to ChatGPT and Claude, Othello raises $8M for live sales coaching, and more - Sales & Marketing AI Weekly #75

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Until now this newsletter was assembled automatically from the news assigned to it. From this edition our small team, Maiko, Rene and Stefan, edits every edition so it reads as one storyline. We still use AI tooling throughout, and we decide what goes in and how it is told.

In this edition:

• Marketing and sales tools open up to ChatGPT and Claude through MCP.
• Othello raises $8 million to coach sales reps during live calls.
• Hotels and airlines put AI agents in front of guests.
• Marketers start measuring how AI answers mention their brands.

Movable Ink, TrueLoyal and Revenue Growth Agent open up to ChatGPT and Claude

Movable Ink launched an MCP server with more than 50 APIs, so marketers can run campaigns from Claude or ChatGPT as well as from its own platform. TrueLoyal opened a read only beta that lets loyalty teams query member, transaction and points data from AI assistants, and Revenue Growth Agent brought its sales intelligence and three sales agents into ChatGPT and Claude. Movable Ink · TrueLoyal · Revenue Growth Agent

Guideline launched an agent that reads media plan spreadsheets and turns approved plans into structured data for reporting and budget tracking, flagging fields it is unsure about. Guideline

Othello raises $8 million for live sales coaching, Docusign moves contracts into Agentforce

Othello raised $8 million from a16z speedrun and others for a model that gives reps live suggestions within half a second during calls; it names Microsoft, Capital One and Lyft as customers. Symbe raised $5.7 million, led by Kfund, for a platform that builds business cases and expected return on investment with buyers. Othello · Symbe

Consensus relaunched as one demo platform after buying Peel and Saleo, and Floqer plans to open source its AI customer knowledge database in early 2027. Consensus · Floqer

Docusign brought its Intelligent Agreement Management platform into Salesforce, Agentforce and Slack. Sales teams can ask Agentforce about agreements and draft, negotiate and sign contracts without leaving Salesforce, request contracts from a Slack thread, and let agents track renewal dates. Docusign

Heathrow extends its Adobe deal as hotels and airlines add AI agents

Heathrow extended its partnership with Adobe to personalise digital services for more than 84 million passengers a year and to build a new website. Accelya launched FLX Recover, an agent built on Amazon Bedrock AgentCore that helps airlines rebook and look after passengers during disruptions. Heathrow · Accelya

At the Sheraton Universal Hotel, guests now reach Sizzle's assistant Rosa by scanning a QR code, in more than 33 languages. FLÆ Robotics raised more than €1 million for BE-A, a hotel agent used in more than 60 hotels, and Revinate launched tools to automate guest marketing. Sizzle · FLÆ Robotics · Revinate

Tulip lets store teams share customer conversations, TELUS Digital rolls out Parloa agents

Tulip added a Shared Inbox, a Unified Inbox for email, SMS and WhatsApp, and WhatsApp Business campaigns to its clienteling platform, so any available associate can pick up a conversation with the customer's history. Tulip AI writes customer summaries and suggests products, and retailers choose what is automated; the features were built with more than 20 retail customers. Tulip

TELUS Digital will implement Parloa's customer service agents for enterprises in North America and Europe. Clients contract with Parloa for the platform and with TELUS Digital for deployment and support; the agents handle authentication, bookings, payments and order questions before handing over to people. TELUS Digital and Parloa

Marketers start tracking how AI answers mention their brands

The Fletcher Group's 2026 Women CMOs in Fintech Report found that 69% of respondents already invest in answer engine and generative engine optimization, and all of them plan to spend more on it in 2027. 56% plan to add staff and 75% expect larger budgets, while 94% keep people in control of at least one sensitive function such as regulated communications or brand voice. The report does not say how many CMOs took part. Fintech CMOs

Rank Math expects AI visibility to become a standard SEO reporting metric in 2027. It points to Google's separate Search Console reports for AI Overviews and AI Mode, and to a Pew Research Center survey that found 42% of US adults use AI chatbots to search for information. Its AI Visibility tool tracks mentions, citations, sentiment and placement in generated answers. Rank Math

PR Newswire made its AEO & GEO Brand Report, built on data from the Cision company Trajaan, available to customers in India through its Amplify platform. Expert Consumers named Nicely Network a leading Reddit marketing agency for Q4 2026; the agency reports more than 15,000 AI citations and $150 million in tracked sales from Reddit discussions and articles written to be picked up by search engines and language models. PR Newswire · Nicely Network

RS Group lifts paid search revenue 6% on 5% less spend

RS Group raised paid search revenue by 6% while spending 5% less, after using Corvidae's customer journey reconstruction; a four month pilot in Italy raised return on ad spend by 12%. Corvidae

Fospha unveiled a system at Advertising Week New York that combines MMA, media mix modeling and incrementality testing, with daily reporting, monthly tests and quarterly models feeding budget changes across channels. Its AI suite, Analysis, Actions and Agents, becomes generally available in the fourth quarter of 2026. Fospha

Quals.ai, the qualitative research platform from Twentify that Trellist sells in the US, added visual narratives of project findings, follow up questions after interviews are done and a public API for interview data and transcripts. Quals.ai

Honeyjar automates PR work, Gudea raises $7 million to spot narratives early

Honeyjar, founded by CEO Michelle Masek and Chief Communications Officer Nadia Jamshidi, drafts announcements, builds media lists, tracks coverage and finds speaking opportunities; users approve and send every pitch themselves. It drew 10,000 waitlist signups in its first 24 hours, and its beta testers include Nextdoor, Bloomberg Beta and Mission North. Gudea, which tracks how stories and rumors spread across more than 500 sites and platforms, raised $7 million. Honeyjar · Gudea

Also

xAI launched Grok Voice 3.0 for voice agents at $0.08 per minute. Robots & Pencils bought the marketing automation platform Tiger Pistol. inride's Trade Agent now handles trade in leads for US car dealers. CPG Radar rolled out AI platforms for research and B2B prospecting in food and ingredients, ZyG launched a score to find promising ecommerce brands, and NEWEN AI opened its US base with a beauty analytics platform. The University of Maryland's Smith School will start a one year, 30 credit MS in Marketing in fall 2027 that covers generative and agentic AI. CAMP Digital and Google host an invitation only summit on AI search and ads for home services at Google NYC on 20 October. Grok Voice · Tiger Pistol · inride · CPG Radar · ZyG · NEWEN AI · University of Maryland · CAMP Digital