CPG Radar rolls out Signals and LeadLogic for product research and sales

CPG Radar announced in a press release the broader rollout of Signals and LeadLogic, two connected AI platforms for food, beverage, supplement and ingredient companies. Signals supports market research and product planning, while LeadLogic helps ingredient suppliers identify brands, decision makers and sales opportunities.

Signals analyzes more than 250,000 wellness products, 2 million scientific publications and 14 million consumer posts each month. CPG Radar says Herbalife used the platform to complete a women's health market analysis in about two weeks rather than several months.

LeadLogic matches ingredient suppliers with consumer packaged goods brands using industry data. The company says the platform has analyzed 10,000 brands and reports a 99 percent success rate when searching for contacts.