Sequel Launches AI Agents for Webinar Marketing

Sequel announced in a press release the general availability of Sequel Agents, a set of AI agents for webinar and video marketing. The agents combine activity from a customer's website with webinar viewing, questions and clicks.

Customers can use three agent types. Build recommends topics and timing, creates events from templates and checks registration, email, landing page and CRM settings. Scale drafts video clips, blog posts, LinkedIn posts, newsletter copy and event recaps. Convert drafts follow up for attendees and people who did not attend, briefs account owners and checks that registrants reach the CRM.

Customers can also create custom agents using Sequel's event, transcript and engagement data. Sequel offers an MCP server for connecting that data and related actions to Claude and other AI tools. Agents require human approval before sending email, inviting attendees, changing events or sending leads to a CRM.

Sequel named two customers. It says ElevenLabs built a webinar engine on Sequel with Claude, n8n and Clay and generated $14 million in attributed pipeline in the first half of the year, against a $300,000 goal. Unit21 connected Sequel's MCP server to Claude and now automates 80% of its post-webinar work, according to the company. The agents are available to all Sequel customers.