Salesforce and ServiceNow Invest $1.5 Billion in Genesys

August 02, 2025
Salesforce and ServiceNow are set to invest $750 million each in Genesys, valuing the AI-powered customer contact center software company at approximately $15 billion, according to Bloomberg.

Salesforce and ServiceNow are in advanced discussions to invest $750 million each in Genesys, a company specializing in AI-powered customer contact center software. This investment, totaling $1.5 billion, would value Genesys at around $15 billion, according to Bloomberg.

The investment aims to strengthen Genesys' position as a strategic customer experience platform, enhancing its AI-powered orchestration capabilities. The funds will be used to repurchase shares from existing equity holders, with Hellman & Friedman and Permira remaining as majority owners.

Genesys, which has a history of dealmaking, was acquired by Permira in 2012 and later expanded its cloud platform by acquiring Interactive Intelligence in 2016. The company has been a candidate for an initial public offering, having previously picked underwriters for a listing.

This investment marks a rare collaboration between enterprise software rivals Salesforce and ServiceNow, both of which have been increasing their dealmaking activities this year. Salesforce recently acquired Informatica for $8 billion, while ServiceNow announced its largest acquisition to date with the purchase of Moveworks.

We hope you enjoyed this article.

Consider subscribing to one of our newsletters like AI Funding Brief or Daily AI Brief.

Also, consider following us on social media:

Subscribe to AI Funding Brief

Industry analysis

2025 Global Business Services Agenda: Gen AI Takes Center Stage

The Hackett Group

This industry analysis by The Hackett Group explores the transformative impact of generative artificial intelligence (Gen AI) on global business services (GBS) in 2025. The study highlights the shift from exploration to acceleration of Gen AI initiatives, with 89% of executives advancing these projects to improve customer satisfaction, innovate products, and reduce costs. The report also discusses the challenges and strategies for successful Gen AI adoption, emphasizing the need for a technology-enabled operating model and the importance of reskilling the workforce.

Read more