Quartile Adds ChatGPT Advertising to Its Platform
Quartile announced in a press release that it is now a technology partner supporting advertising in ChatGPT. Participating advertisers can access ChatGPT advertising through Quartile's existing tools and workflows.
The integration extends Quartile's advertising tools into conversational product discovery. Advertisers can incorporate ChatGPT campaigns into their broader media strategies using Quartile's automation, data, and advertising services.
ChatGPT ads are clearly labeled and visually separate from its responses. The ads do not influence those responses. Quartile says it supports more than 5,300 brands and sellers and manages over $2 billion in annual advertising spending.
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