Monarch Tractor Appoints Steve Peck as Chief Revenue Officer

Monarch Tractor has appointed Steve Peck as its new Chief Revenue Officer, announced in a press release. Peck brings two decades of experience in sales and business development, particularly in go-to-market strategies across manufacturing and software sectors.

Peck's role will be pivotal in expanding Monarch's presence in the ag robotics space, leveraging the company's innovative MK-V tractor, which is fully electric and driver-optional. The MK-V integrates electrification, autonomy, and digital connectivity, offering significant fuel and emissions savings while enhancing labor productivity.

With over 500 deployments of its tractors across various sectors, Monarch aims to triple its smart tractor sales in 2025. Peck's expertise, combined with Monarch's existing digital services, positions the company for significant growth in the coming year.