Invoca Launches AI Messaging Agent Powered by Databricks

Invoca has introduced a new AI Messaging Agent built on the Databricks Data Intelligence Platform, according to a press release. The solution unifies first-party journey and intent data to enable secure, two-way SMS conversations that engage buyers, answer questions, qualify leads, and convert missed calls or abandoned forms into revenue.

The AI Messaging Agent is trained on each brand's highest-converting customer conversations to deliver on-brand, enterprise-grade interactions. By leveraging Databricks, Invoca can build and deploy AI models tailored to each brand using their own conversation and journey data.

The platform provides real-time data activation for personalized buyer interactions, unified data governance for secure and compliant AI operations, and faster model training and deployment. Invoca’s customers include major consumer brands such as AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon.