IAB Tech Lab Proposes LLM Content Ingest API Initiative

The Interactive Advertising Bureau (IAB) Tech Lab has proposed a new framework to address the impact of generative AI on web economics and brand reputation. Announced in a press release, the initiative introduces the Large Language Model (LLM) Content Ingest API, aimed at supporting publisher monetization and brand controls in an AI-driven consumer web.

The framework seeks to provide fair compensation and attribution for publishers' content used by LLMs and AI agents. It also aims to ensure proper representation of brands in AI-driven search results and chat interfaces. The initiative includes mechanisms for brands to control how their content is integrated into LLMs and AI agent services.

IAB Tech Lab is inviting publishers, brands, and AI system developers to participate in developing this framework. A workshop will be organized to explore solutions to challenges posed by AI content ingestion, focusing on practical tools that empower publishers to control content access and monetization by AI systems.