Hyundai Card offers its AI platform to card partners

Nov 13, 2026
Partner companies get Hyundai Card's UNIVERSE recommendation and prediction models as a service; Genesis is the next to adopt it.

Hyundai Card is giving partner companies in its private-label credit card program access to its in-house AI and data-science tools, TechNode Global reports. The package, UNIVERSE for Partners, bundles recommendation, prediction and optimisation models for partners that do not want to build their own data platform, and is delivered as software as a service.

Genesis, Hyundai Motor's premium brand, plans to adopt it next. Hyundai Card says it has invested about 1 trillion won (about $800 million) in AI and data science over the past decade, and in 2024 agreed to supply UNIVERSE to Japan's Sumitomo Mitsui Card. It gave no pricing or deployment timetable.

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