ETR survey: Claude leads enterprise AI tools on satisfaction and spending plans

Anthropic's Claude leads enterprise AI tools on satisfaction, spending plans and coding, according to the November 2026 AI Tools Pulse from research firm ETR, a survey of 200 technology leaders about Claude, Google Gemini, Microsoft 365 Copilot and OpenAI's ChatGPT.

Microsoft 365 Copilot still has the widest broad use, at 68% of companies, but broad use of Claude rose from 38% in June to 62% in November. Claude has held the top satisfaction rating for six months, and 81% of its buyers expect to spend more over the next year, the highest of any tool tracked. Claude buyers rely more on API and token-based pricing than buyers of the other tools.

The survey also finds pressure points: more Claude buyers reported rising effective token prices, and Claude users hit usage limits more often than users of the other tools. About a third of companies moved some AI work between providers in the past 30 days, with quality the main reason in 43% of cases. ETR sells the full survey data to clients and promotes it ahead of Anthropic's stock market listing next week.