Firstsource and Cresta Partner on Customer Experience AI

Aug 11, 2026
Firstsource Solutions Limited and Cresta have partnered to deliver an integrated AI solution for enterprise customer experience operations, combining Cresta's platform with Firstsource's integration and operations support.

Firstsource Solutions Limited and Cresta announced in a press release a partnership to deliver an integrated AI technology solution for enterprise customer experience operations. The companies said the offering combines Cresta's customer experience AI platform with Firstsource's systems integration, outcome measurement frameworks, and operational AI expertise.

Cresta's platform includes AI agents, agent support for human agents, and conversation intelligence. Firstsource will add integration work, measurement technology, and operations support for deployments.

Firstsource has created a dedicated AI Center of Excellence to support Cresta and Firstsource deployments. The companies said the partnership will serve enterprises in the US, UK, Australia, and the Middle East.

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