Collinson Funds Priority Pass AI and App Expansion Through £500 Million Program
Priority Pass will receive funding through Collinson Group's five year £500 million investment program, the company said in a press release. A new £350 million financing facility will accelerate the program, with part of the investment allocated to AI, data systems, digital infrastructure and lounge expansion.
Priority Pass is rolling out its Priority Pass+ app globally on a new technology platform with modern data and AI architecture. The app supports travel planning, membership management, benefit access, biometric verification, saved cards and multiple memberships.
The company plans to add AI recommendations based on members' previous activity and, when enabled, real time location data. These recommendations will direct users to relevant airport lounges and other travel experiences.
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