Chord Commerce Secures $5.5M to Enhance AI-Driven Marketing Platform

Chord Commerce has raised $5.5 million to expand its AI-powered Customer Data Platform (CDP), as announced in a press release. The funding round was led by M13, with participation from Act One Ventures and GR0 Capital. This investment aims to grow Chord's customer base and further develop its AI orchestration platform.

Chord's platform differentiates itself by integrating AI-powered insights, attribution, and activation, eliminating the need for additional tools or manual analysis. This allows brands to make faster, more informed decisions and execute real-time marketing strategies. The platform is designed to reduce manual work, improve targeting, and enhance marketing decisions without the high costs associated with complex data infrastructure.

Brands using Chord have reported up to a 20% increase in marketing ROI and a doubling of campaign velocity. By unifying data collection, AI-driven insights, and marketing orchestration, Chord enables brands to execute smarter marketing strategies in real-time, significantly reducing the time-to-insight from weeks to minutes.