BlueFocus Achieves RMB 60 Billion Revenue with AI-Driven Growth

BlueFocus has reported a revenue of RMB 60.797 billion for 2024, marking a significant milestone as the first marketing company in China to surpass this figure, announced in a press release. The company's AI-driven business contributed significantly to this growth, with AI-driven revenue reaching RMB 1.2 billion, a tenfold increase from the previous year.

The company has fully embraced an "All in AI" strategy, developing its proprietary BlueAI model, which now powers over 95% of its operational workflows. This integration has led to efficiency gains across various sectors, including integrated marketing and intelligent advertising, with improvements ranging from 60% to 1000%.

Looking forward, BlueFocus anticipates AI-driven revenue to reach between RMB 3 billion and RMB 5 billion in 2025, with a longer-term goal of surpassing RMB 10 billion. The company is also advancing its Globalization 2.0 strategy, with overseas advertising revenue accounting for nearly 80% of total revenue in 2024, driven by partnerships with major platforms like Meta, Google, and TikTok for Business.

BlueFocus continues to expand its global presence, establishing offices in multiple countries and planning further expansion in Southeast Asia, Europe, and South America. This strategic growth is part of its ambition to become a leader in marketing technology, leveraging AI and global expansion to redefine industry standards.