Adobe Acquires Semrush, TikTok Enhances AI Control, and TeamViewer Launches Tia - Sales & Marketing AI Weekly #32
November 21, 2025 -
Sales & Marketing AI Weekly
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Welcome to this week's edition of Sales & Marketing AI Weekly.
TeamViewer has launched Tia, an intelligent agent designed to autonomously manage IT support tasks, enhancing remote connectivity and employee experience. Meanwhile, Berlin-based startup Peec AI has raised $21 million in a Series A funding round to help brands adapt to AI-powered search trends, with plans to expand its team and open a sales office in New York City.
TikTok has introduced a new feature that lets users adjust the amount of AI-generated content in their 'For You' feed, as part of their 'Manage Topics' tool. In a significant acquisition, Adobe announced its agreement to acquire Semrush for approximately $1.9 billion in cash, aiming to enhance its marketing tools with generative AI capabilities. Additionally, Accenture and WndrCo have invested $145 million in AI marketing startup Alembic, raising its valuation to $645 million.
Welcome to this week's edition of Sales & Marketing AI Weekly.
TeamViewer has launched Tia, an intelligent agent designed to autonomously manage IT support tasks, enhancing remote connectivity and employee experience. Meanwhile, Berlin-based startup Peec AI has raised $21 million in a Series A funding round to help brands adapt to AI-powered search trends, with plans to expand its team and open a sales office in New York City.
TikTok has introduced a new feature that lets users adjust the amount of AI-generated content in their 'For You' feed, as part of their 'Manage Topics' tool. In a significant acquisition, Adobe announced its agreement to acquire Semrush for approximately $1.9 billion in cash, aiming to enhance its marketing tools with generative AI capabilities. Additionally, Accenture and WndrCo have invested $145 million in AI marketing startup Alembic, raising its valuation to $645 million.
TeamViewer Introduces Tia for Autonomous IT Support
TeamViewer has launched Tia, an intelligent agent designed to autonomously manage IT support tasks. Integrated into TeamViewer ONE, Tia aims to improve remote connectivity and employee experience by handling routine IT issues automatically. Read more
Peec AI Secures $21 Million to Enhance AI Search Visibility
Berlin-based startup Peec AI has raised $21 million in a Series A funding round to help brands adapt to AI-powered search trends. The company plans to expand its team and open a sales office in New York City. Read more
TikTok Adds User Control for AI Content in Feed
TikTok has introduced a feature that lets users adjust the amount of AI-generated content in their 'For You' feed. This is part of their 'Manage Topics' tool and includes new labeling technologies for AI content. Read more
Adobe to Acquire Semrush for $1.9 Billion
Adobe has announced its agreement to acquire Semrush, a search engine optimization company, for approximately $1.9 billion in cash. The acquisition aims to enhance Adobe's marketing tools and is expected to close in the first half of 2026. Read more
Accenture and WndrCo Invest in Alembic
Accenture and WndrCo have invested $145 million in AI marketing startup Alembic, raising its valuation to $645 million. The platform helps brands measure campaign effectiveness. Read more
FERMÀT Launches AI Search Commerce Engine
FERMÀT Commerce has introduced its AI Search Commerce Engine to help retail brands engage with AI platforms like ChatGPT, Claude, and Gemini, aiming to enhance visibility and drive conversions. Read more
Youdao Reports Record Q3 2025 Revenue Growth
Youdao announced a significant increase in net revenue for Q3 2025, driven by its AI-driven advertising services. The company reported a 51.1% year-over-year increase in advertising revenue, highlighting the success of its 'AI-Native' strategy. Read more
Brandwatch Launches Iris AI for Marketing Insights
Brandwatch has introduced Iris AI, a tool to help marketing teams extract insights from extensive data sources. It features an AI chat assistant, AI query writer, and expanded data coverage on platforms like YouTube and TikTok. Read more
MarkeTeam.ai Appoints Don Callahan to Advisory Board
On November 19, 2025, MarkeTeam.ai announced the appointment of Don Callahan to its Board of Advisors, aiming to enhance its autonomous AI marketing solutions. Read more
MediaPET.ai Introduces Automated Video Ad Creation Feature
MediaPET.ai has launched 'Agentic' mode, a feature that automates the creation of cinematic video ads by generating visuals and music based on user input. This service is available to premium members for $199.99 per month. Read more
Lative Raises €6.4 Million for AI Sales Tool
Dublin-based Lative has secured €6.4 million in funding to advance its AI-driven sales planning platform, which reports a 24% increase in productivity for its users. Read more
RealtyAds Report on AI's Impact on Office Asset ROI
RealtyAds has released a report detailing the impact of AI-driven marketing on the return on investment for Class A office assets, noting significant improvements in leasing and broker reach. Read more
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