Netflix's AI Ad Revolution, Twilio-Microsoft AI Partnership, and Klarna's AI Revenue Boost - Sales & Marketing AI Weekly #7

May 23, 2025 - Sales & Marketing AI Weekly
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Welcome to this week's edition of Sales & Marketing AI Weekly.

Siteimprove has appointed Kalvin Brite as Senior Vice President of Product to lead their global product organization and enhance AI-powered innovation. Meanwhile, Netflix is planning to revolutionize its ad-supported tier by 2026 with AI-powered in-show advertisements, aiming for more immersive and context-aware ad placements.

In partnership news, boost.ai and Ciklum have teamed up to expand access to conversational AI solutions globally, focusing on secure and compliant AI agent implementation. Additionally, Twilio and Microsoft are collaborating to enhance conversational AI for enterprises, integrating Twilio's platform with Microsoft's Azure AI to improve customer interactions.
Netflix to Use AI for In-Show Ads by 2026
Netflix plans to implement generative AI for immersive advertisements within its content by 2026, targeting its ad-supported subscription tier. Read more
boost.ai Partners with Ciklum for AI Solutions
On May 20, 2025, boost.ai announced a partnership with Ciklum to enhance access to conversational AI solutions for enterprises globally. Read more
Experiture Appoints New Chief Commercial Officer
Rio Longacre has been named the Chief Commercial Officer at Experiture, where he will lead commercial operations including sales and marketing. Read more
Mediaworks Appoints Kevin Telford to Board
Mediaworks has appointed Kevin Telford to its executive board as a non-executive director. He will focus on using AI to enhance marketing performance. Read more
Twilio and Microsoft Partner on AI for Customer Engagement
Twilio has announced a partnership with Microsoft to enhance conversational AI in enterprises, combining their platforms to improve customer interactions. Read more
Hedra Raises $32 Million in Series A Funding
AI startup Hedra has secured $32 million in a Series A funding round led by Andreessen Horowitz. The funding aims to expand operations and enhance its market presence. Read more
Deluxe Introduces DAX AI Platform
Deluxe has launched DAX, a generative AI platform aimed at enhancing partner support and customer service through improved decision-making and 24/7 assistance. Read more
New Generation Secures $4.5M for AI-Friendly Storefronts
AI commerce startup New Generation has raised $4.5 million in seed funding to create digital storefronts designed for both human and AI customers. Read more
AskElephant Secures $6 Million Seed Funding
AskElephant, an AI platform, has raised $6 million in a seed round led by Jump Capital to enhance its services for customer-facing teams. Read more
Wishpond's SalesCloser AI Hits $1 Million ARR
Wishpond Technologies Ltd. announced that its SalesCloser AI platform has reached $1 million in Annual Recurring Revenue, highlighting its rapid growth and demand in AI-driven sales automation. Read more
Optimizely and commercetools Partner to Enhance Retail Experiences
On May 21, 2025, Optimizely and commercetools announced a strategic partnership to improve digital experiences for enterprise B2C retailers by integrating their platforms. Read more
Persado Launches Marketing Compliance AI for Financial Services
Persado has introduced its Marketing Compliance AI platform, aimed at reducing legal review times for financial services marketing and legal teams by up to 90%. Read more
Azerion Launches AI Platform Azerion Intelligence
Azerion has introduced Azerion Intelligence, a new Multi-Cloud and AI platform aimed at providing European businesses with cloud hosting and AI capabilities for digital marketing. Read more
Siteimprove Appoints New SVP of Product
Siteimprove has appointed Kalvin Brite as Senior Vice President of Product to lead its global product organization and enhance AI-powered innovation. Read more
Klarna's Revenue Boosted by AI Efficiency
Klarna has increased its revenue per employee to nearly $1 million, thanks to AI efficiency initiatives that have reduced customer service costs by replacing human roles with AI chatbots. Read more
Silverside AI Partners with Vivaldi Group for AI Solutions
Silverside AI has partnered with Vivaldi Group to develop co-branded AI solutions for Fortune 500 companies, focusing on marketing and innovation enhancements. Read more
Zoca Secures $6M from Accel for AI Platform
Zoca has raised $6 million from Accel to boost its AI platform for local service businesses, aiding over 1,000 businesses in revenue and appointments. Read more

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