Deluxe Introduces DAX AI Assistant for Enhanced Partner Support

May 21, 2025
Deluxe has launched DAX, a new AI-powered assistant designed to improve partner decision-making and customer service, announced in a press release.
Deluxe Introduces DAX AI Assistant for Enhanced Partner Support

Deluxe has launched DAX, a new AI-powered assistant designed to enhance partner support and customer service, announced in a press release. DAX is integrated into the Deluxe Merchant Services Daily Dashboard and is built on the Deluxe.ai enterprise platform, which combines artificial intelligence with human expertise.

DAX utilizes natural language processing and is trained on pre-approved Deluxe content to provide 24/7 support for common product and portfolio questions. This AI assistant aims to streamline user experience and facilitate faster, more informed decision-making for partners.

Key features of DAX include a Merchant Partner Chatbot for real-time, self-serve answers, a Customer Service Agent Assist tool for faster response times, and an AI-Powered Website Assistant to help users navigate Deluxe solutions. While DAX enhances speed and convenience, Deluxe emphasizes that live support remains a crucial part of their service model.

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