Simpli.fi and Freshpaint Add HIPAA Compliant Healthcare Ads

Simpli.fi and Freshpaint announced in a press release an expanded programmatic advertising solution for healthcare providers that is designed to comply with HIPAA. The integration connects Freshpaint privacy controls with Simpli.fi advertising tools for campaign activation, optimization, and measurement.

The companies said the system removes protected health information at the source before patient engagement data is used as marketing signals. Healthcare organizations can use it to measure which local campaigns drive appointment bookings, high intent digital actions, and location engagement.

The solution supports address level targeting for individual healthcare locations and campaign management across many locations. It is available now for Simpli.fi customers with Freshpaint subscriptions through their account manager.