ROLLER Raises $50 Million to Develop AI Tools for Leisure Venues

October 28, 2025
ROLLER has secured $50 million in funding led by Insight Partners, with participation from J.P. Morgan, to enhance its AI-powered venue management platform and expand its financial services offerings.

ROLLER has secured an additional $50 million to accelerate development of its AI-powered platform for leisure and attractions venues, announced in a press release. The round was led by existing investor Insight Partners, with J.P. Morgan joining as a new funding partner.

The funding will be used to expand ROLLER’s suite of financial services, enhance AI-driven features for improved operational efficiency, and strengthen its partner ecosystem. The company also plans to continue its global expansion and invest in support infrastructure, including premium support and a new hardware lab.

ROLLER serves over 3,000 customers across more than 30 countries, offering tools such as ticketing, point-of-sale, integrated payments, memberships, and guest experience management. The company employs over 300 people across offices in Melbourne, Sydney, San Francisco, Austin, London, Costa Rica, and Bosnia.

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