QKS Group Names Innovid a Pioneer in AI Ad Optimization

Nov 12, 2026
QKS Group named Innovid by Mediaocean a leader and Most Valuable Pioneer in its AI Maturity Matrix for creative and media optimization.

Research and advisory firm QKS Group has named Innovid by Mediaocean a leader and its "Most Valuable Pioneer" in a new report on AI tools for ad creative and media optimisation, QKS said in a press release.

The report, "Intelligent Creative & Media Optimization for AdTech Platforms, 2026", introduces QKS's AI Maturity Matrix for the category. It scores vendors on two dimensions, AI product maturity and orchestration and AI vision and roadmap, across four areas: creative intelligence, connected media intelligence, advertising orchestration, and governed and adaptive execution.

QKS principal analyst Richa Choubey said generative AI features alone do not show maturity, and that the difference lies in how well platforms connect creative performance, audience data, media decisions and measurement. The ranking is QKS's own evaluation.

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