PulsePoint Introduces HCP2DTC Influence to Connect Physician and Consumer Marketing

PulsePoint has launched HCP2DTC Influence, a new capability that connects healthcare provider and direct to consumer marketing strategies. The launch was announced in a press release on June 16, 2026.

HCP2DTC Influence is built on PulsePoint’s proprietary healthcare provider data infrastructure. It enables intelligence from physicians’ prescribing behavior and digital engagement to inform and adjust direct to consumer campaigns automatically. These adjustments occur across all channels without user intervention.

The system allows brand teams to coordinate outreach to patients and physicians more effectively. By aligning consumer messaging with the prescribing tendencies of physicians most likely to treat those patients, PulsePoint reports a reduction in cost per new prescription of up to 50 percent.

The capability operates on PulsePoint’s first party healthcare provider data foundation and represents part of the company’s broader effort to create a connected operating system for health marketing.