Propensity Named a Challenger in Gartner's 2026 ABM Magic Quadrant

Propensity was named a Challenger in Gartner's 2026 Magic Quadrant for Account Based Marketing Platforms for the second consecutive year, the company said in a press release. Gartner published the report on October 7.

Over the past year, Propensity added AI powered campaign creation that generates audiences, buying groups, messages, creative assets, channel plans and recommended actions from natural language prompts. It also expanded contact level intent data, reporting and journey analytics, and launched website personalization.

The platform now provides bidirectional Model Context Protocol connections with external AI agents. It also synchronizes intent, engagement, attribution and audience data with customer relationship management, marketing automation and sales engagement systems.