Playlist Launches AI Analytics for Mindbody Customers

Sep 22, 2026
AI Insights gives fitness and wellness businesses performance summaries, peer benchmarks, client predictions and revenue forecasts.

Playlist announced in a press release the launch of AI Insights, an analytics suite for fitness and wellness businesses. Available first to Mindbody customers, it provides weekly performance summaries in plain language, comparisons with similar businesses and revenue forecasts.

The suite can identify clients at risk of leaving and clients likely to spend more. Its analysis draws on anonymized data from more than 110,000 venues across Playlist brands, including Mindbody, ClassPass, Booker, EGYM and Kite.

Playlist said businesses using the analytics recorded an average of $1,400 more in monthly gross merchandise value than similar businesses not using them. Customers using the Clients at Risk feature had a 19 percent higher rebooking rate. Some features remain in beta or limited release, with Forecasted Revenue expected to reach international studios later in 2026.

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