TrueLoyal Adds Predictive Analytics to Rewards Platform

Oct 21, 2026
TrueLoyal launched Advanced Analytics, an add on that predicts customer churn and future purchases while comparing loyalty program performance with industry peers.

TrueLoyal launched Advanced Analytics for TrueLoyal Rewards, as announced in a press release. The add on identifies members who may stop buying, estimates when each member will make another purchase and compares loyalty program performance with industry peers.

Its AI Churn Prediction feature assigns each buying member a likelihood of leaving. Benchmarking gives programs a Loyalty Health Score based on publicly available data from other loyalty programs in the same industry.

Predictions appear on member profiles and can be used as conditions in the campaign builder. Advanced Analytics is available now to TrueLoyal Rewards customers.

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