Oura to Buy AI Care Company Counsel Health for $625 Million

Oura agreed to buy Counsel Health, an AI-native primary care company, for $625 million in cash, the companies announced. The deal is expected to close before the end of the calendar year.

Counsel pairs medical AI with in-house physicians. Oura members can start from an Oura insight or a chat with Counsel's AI, which draws on medical records, clinical guidelines and biometric data, and can bring in a Counsel physician who can diagnose, prescribe and refer. Counsel will keep serving health plans, health systems and employers.

Counsel CEO Muthu Alagappan will become Oura's chief clinical AI officer, and Counsel's 70 employees will join him, Quartz reported, citing Bloomberg.

Oura announced the deal with preliminary results for its fiscal fourth quarter, ended 30 September. Revenue grew 153% to $533 million, with $87 million in adjusted EBITDA. Fiscal 2026 revenue was about $1.75 billion, up 92%. Oura has more than six million members.