ITG and Sundogs Partner to Enhance Creative Performance with AI

Inspired Thinking Group (ITG) has announced a strategic partnership with creative intelligence startup Sundogs, announced in a press release. This collaboration aims to leverage AI to enhance creative performance for ITG's global clients.

The partnership combines Sundogs' expertise in AI-driven consumer understanding with ITG's AI-enabled content model. This integration is designed to optimize content creation across various audience segments, channels, and markets, ensuring maximum creative impact from production to delivery.

ITG, which works with clients like Microsoft, Jaguar Land Rover, and KFC, will utilize this partnership to develop a scoring system for identifying high-performing assets and improve content automation through its Storyteq platform. Storyteq has been recognized as a leader in both Content Marketing Platforms and Digital Asset Management by Gartner.

Ben Jones, CEO of Sundogs, highlighted the importance of understanding video content performance, stating that the partnership will apply these insights at scale and speed, enhancing the effectiveness of creative campaigns.