InsurAds and Anura Enhance Ad Insurance with AI Fraud Detection

InsurAds and Anura Solutions have partnered to integrate advanced fraud detection into digital advertising insurance, enhancing campaign integrity and performance.

InsurAds and Anura Solutions have partnered to enhance digital advertising insurance with advanced fraud detection capabilities. Announced in a press release, this collaboration integrates Anura's cutting-edge fraud detection technology into InsurAds' digital ad insurance platform, providing advertisers with an optional feature to bolster campaign integrity.

The partnership allows advertisers to leverage Anura's real-time monitoring and alerts to address fraudulent activity, minimizing wasted ad spend. This integration offers an additional layer of protection on top of InsurAds' Marketing Assurance Warrant, ensuring campaigns reach genuine, attentive users in brand-safe environments.

Anura's technology, known for its accuracy in detecting fraudulent traffic, will enable InsurAds to block fraud at the source or detect it post-delivery, triggering make-good credits in real time. This seamless implementation aims to maximize return on ad spend by ensuring only authentic audiences engage with the ads, enhancing overall campaign performance.

We hope you enjoyed this article.

Consider subscribing to one of several newsletters we publish. For example, in the Daily AI Brief you can read the most up to date AI news round-up 6 days per week.

Also, consider following us on social media:

AI Brief
AI Brief (X)

More from: Finance

Subscribe to Daily AI Brief

Daily report covering major AI developments and industry news, with both top stories and complete market updates

Market report

Superagency in the Workplace: Empowering People to Unlock AI’s Full Potential

This report explores the transformative potential of artificial intelligence in the workplace, emphasizing the readiness of employees versus the slower adaptation of leadership. It highlights the significant productivity growth potential AI offers, akin to historical technological shifts, and discusses the barriers to achieving AI maturity within organizations. The report also examines the role of leadership in steering companies towards effective AI integration and the need for strategic investments to harness AI's full capabilities.

Read more

You May Also Like