Hyundai Motor Group Outlines Physical AI Strategy in San Francisco

Jul 27, 2026
Hyundai Motor Group Executive Chair Euisun Chung presented a Physical AI strategy at the San Francisco AI Summit, covering vehicles, robots, AI factories, and city level systems.

Hyundai Motor Group Executive Chair Euisun Chung outlined the company's Physical AI strategy at the San Francisco AI Summit, the company announced in a press release. The event in San Francisco included about 150 attendees, including Korean business leaders, United States technology executives, startup representatives, and students.

Chung presented a roadmap that starts with intelligent devices, where AI is added to vehicles and robots. The plan also covers autonomous driving, robotics, and AI Defined Factories.

The company said its factory plans include AI systems that connect logistics, production, and quality management across operations. Hyundai Motor Group also described a city level model where energy, mobility, and robotics systems are connected and optimized in real time.

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