Enhanced Secures $32 Million in Sponsorships for Inaugural Enhanced Games

Enhanced announced in a press release that the inaugural Enhanced Games held on May 24 in Las Vegas secured more than $32 million in sponsorship deal value across its commercial partnerships. The company stated that the agreements were finalized ahead of the event and that it plans to pursue additional sponsorships through the remainder of 2026.

The sponsorship portfolio included ZOOP as Founding Partner and Official Creator Platform in a $10 million agreement, Rumble as Premier Partner and Official Distribution Channel, and Roku as the Official North American Streaming Home. Rezolve AI contributed through a multi million dollar partnership to develop the AI backbone of Enhanced’s Live Enhanced telehealth platform. Other sponsors included Caliwater, Frame Fitness, and Public.

The event was streamed for free on the Roku Sports Channel to more than 100 million homes across the United States, Canada, and Mexico, with additional digital distribution through platforms such as ZOOP, Rumble, YouTube, and X. Enhanced said it will release detailed viewership metrics later in the week.

Following the inaugural Games, the company plans to expand its sponsorship base and renew existing relationships while preparing for the second edition of the Enhanced Games. Enhanced will share more information on its commercial strategy in future communications.