Cadent Reports 26% Upfront Growth Driven by Predictive AI

Cadent announced a 26% year-over-year increase in its annual Upfront sales, according to a press release. The company attributed the growth to its use of Predictive Intelligence, which applies 15 years of machine learning across 22,000 models to score impressions before purchase and continuously optimize campaigns in real time.

Cadent added 22 new Upfront advertisers and recorded a 12% increase in linear Upfront commitments, outperforming the broader market. The company said its platform enables video advertising to be bought and measured with digital-level precision while maintaining the reach of traditional Upfront deals.

In the first half of 2025, Cadent reported nearly 50% growth in digital activity and a 137% rise in connected TV investment. The company’s platform integrates with more than 200 publishers and supports over 1,500 advertisers and agencies, including 70 self-service agencies managing campaigns for 850 advertisers.