Salesforce Acquires Cimulate, Unilever Partners with Google Cloud, and Anthropic's Super Bowl Success

Hi there,

Welcome to this week's edition of Sales & Marketing AI Weekly.

In this edition, we delve into the latest advancements in AI-driven sales and marketing tools. Airbnb is enhancing its app with AI features to improve search, trip planning, and customer support, while PR Newswire and Stacker have partnered to boost media distribution through AI solutions. Meanwhile, Williams-Sonoma, Inc. is exploring new advertising avenues by testing ads within ChatGPT in collaboration with OpenAI.

Additionally, Salesforce has acquired Cimulate to enhance its AI product discovery capabilities, and AdZen has completed its Seed Funding round to integrate privacy-friendly ads into AI platforms. Other notable developments include HCL Technologies and Cisco launching an AI-powered contact center, and Unilever partnering with Google Cloud for a five-year AI transformation initiative. Stay tuned for more insights into how these innovations are shaping the future of sales and marketing.

Airbnb to Integrate AI for Enhanced App Features

Airbnb is planning to upgrade its app with AI capabilities to improve search, trip planning, and customer support. The company is testing natural language queries and aims to expand AI-driven support globally. Read more

Luma AI Opens Riyadh Office and Partners with Publicis Groupe

Luma AI has opened a new office in Riyadh, Saudi Arabia, and partnered with Publicis Groupe Middle East to enhance AI-driven creative communications in the MENA region. Read more

PR Newswire and Stacker Partner for AI Media Distribution

On February 13, 2026, PR Newswire and Stacker announced a strategic partnership to expand earned media reach for brands through AI-driven distribution. Read more

Miele Expands IFS.ai for Global Field Service Management

Miele, a premium appliance manufacturer, is expanding its partnership with IFS to implement IFS.ai for field service management in over 25 countries. This initiative follows successful deployments in Australia and New Zealand. Read more

Williams-Sonoma Tests Ads in ChatGPT with OpenAI

Williams-Sonoma, Inc. has partnered with OpenAI to participate in the Ad Pilot Program, testing advertising within ChatGPT to explore customer engagement during decision-making moments. Read more

Salesforce Acquires Cimulate for AI Product Discovery

Salesforce has announced its acquisition of Cimulate, a company specializing in AI-driven product discovery. This move is set to enhance Salesforce's commerce capabilities by improving search and discovery for personalized shopping experiences. Read more

Electric Twin Raises $14 Million for AI Platform Expansion

Electric Twin, an AI platform specializing in synthetic audience models, has secured $14 million in funding to enhance its prediction technology and expand internationally. Read more

AdZen Completes Seed Funding Round

AdZen has completed its Seed Funding round with investments from Fiat Ventures, Inventus Capital Partners, and Silicon Valley Quad. The funds will be used to integrate privacy-friendly ads into AI platforms. Read more

HCL and Cisco Launch AI-Powered Contact Center

HCL Technologies and Cisco have introduced an AI-enhanced Fluid Contact Center solution. This new offering combines Cisco's Webex Contact Center with HCLTech's expertise to improve customer engagement through features like multilingual virtual agents and conversational IVR. Read more

Unilever and Google Cloud Partner for AI Transformation

Unilever and Google Cloud have announced a five-year partnership to enhance Unilever's business using AI and data technologies. The collaboration aims to improve brand discovery, measurement, and marketing for Unilever's global brands. Read more

Eternal Partners with OpenAI for AI Integration

Eternal has partnered with OpenAI to enhance AI capabilities on its Zomato and Blinkit platforms. The collaboration focuses on deploying AI in consumer apps and internal systems to improve operations and user experience. Read more

Gaxos.ai Partners with BytePlus to Enhance AI Video Tools

Gaxos.ai has partnered with BytePlus, a division of ByteDance, to improve its AI video generation capabilities. The collaboration aims to enhance Gaxos' Art-Gen platform and accelerate its market presence. Read more

Kana Raises $15M for AI Marketing Agents

Kana, a San Francisco-based company, has secured $15 million in seed funding to develop customizable AI marketing agents. The funding will support expansion in engineering, product, and go-to-market roles. Read more

Agaton Raises $10 Million for Revenue Intelligence

Stockholm-based AI startup Agaton has secured $10 million in seed funding to enhance product development and support international growth. The company aims to analyze customer conversations to improve sales and service operations. Read more

Anthropic's Super Bowl Ads Boost Claude App's Popularity

After airing Super Bowl ads that humorously critiqued AI, Anthropic's Claude app climbed from No. 41 to No. 7 in the U.S. App Store, with a 32% increase in downloads. Read more

Travelers Introduces AI Claim Assistant with OpenAI

The Travelers Companies, Inc. has launched an AI Claim Assistant using OpenAI technology to improve customer service in handling auto damage claims. Read more

Reddit Tests AI Search Tool for Shopping

Reddit is testing a new AI search feature that integrates community recommendations with products from shopping partners, available to a select group of U.S. users. Read more

Categories

Companies

Resources

Salesforce Acquires Cimulate, Unilever Partners with Google Cloud, and Anthropic's Super Bowl Success - Sales & Marketing AI Weekly #42

We hope you enjoyed this article.

More from: Sales AI

More from: Marketing AI

Subscribe to Sales & Marketing AI Weekly