Zendesk's New Acquisition & Omega Healthcare's AI Solutions - Sales & Marketing AI Weekly #15
July 18, 2025 -
Sales & Marketing AI Weekly
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Welcome to this week's edition of Sales & Marketing AI Weekly.
In recent developments, iHomefinder has appointed Cale Bruckner as Vice President of Product to spearhead the product strategy for Max™, their AI-driven Growth Operating System. Meanwhile, Coveo has expanded its collaboration with Salesforce by integrating Model Context Protocol servers on the AgentExchange platform, which aims to enhance AI agents' access to enterprise data.
Additionally, IAB Europe has published a whitepaper that explores the role of artificial intelligence in digital advertising, highlighting both its potential benefits and challenges. In the retail sector, Storesight has launched an AI-powered platform designed to enhance retail intelligence for consumer packaged goods and retail professionals, utilizing the Field Agent network and Shelfgram AI for real-time insights and automation.
Welcome to this week's edition of Sales & Marketing AI Weekly.
In recent developments, iHomefinder has appointed Cale Bruckner as Vice President of Product to spearhead the product strategy for Max™, their AI-driven Growth Operating System. Meanwhile, Coveo has expanded its collaboration with Salesforce by integrating Model Context Protocol servers on the AgentExchange platform, which aims to enhance AI agents' access to enterprise data.
Additionally, IAB Europe has published a whitepaper that explores the role of artificial intelligence in digital advertising, highlighting both its potential benefits and challenges. In the retail sector, Storesight has launched an AI-powered platform designed to enhance retail intelligence for consumer packaged goods and retail professionals, utilizing the Field Agent network and Shelfgram AI for real-time insights and automation.
iHomefinder Appoints New VP for AI Strategy
iHomefinder has appointed Cale Bruckner as Vice President of Product to lead the product strategy for Max™, the company's AI-driven Growth Operating System. Read more
Coveo and Salesforce Expand AI Partnership
Coveo has expanded its partnership with Salesforce to integrate Model Context Protocol servers on the AgentExchange platform. This aims to enhance AI agents' access to enterprise data, improving digital labor solutions in e-commerce. Read more
IAB Europe Publishes AI Whitepaper
IAB Europe has released a whitepaper discussing the impact of artificial intelligence on digital advertising, focusing on its advantages and obstacles. Read more
Storesight Launches AI Platform for Retail
Storesight has introduced an AI-powered platform aimed at enhancing retail intelligence for consumer packaged goods and retail professionals. The platform leverages the Field Agent network and Shelfgram AI to provide real-time insights and improve product execution. Read more
Omega Healthcare and Microsoft Launch AI Solutions for Healthcare
On July 14, 2025, Omega Healthcare announced an expanded collaboration with Microsoft to launch over 20 AI solutions aimed at enhancing revenue cycle management in healthcare. Read more
Zendesk Acquires HyperArc for AI Analytics
Zendesk has completed its acquisition of HyperArc, an AI-native analytics platform. This acquisition aims to enhance Zendesk's analytics capabilities with GenAI-powered insights. Read more
QorusDocs Acquires Shark Finesse to Boost Platform
QorusDocs has acquired UK-based Shark Finesse to enhance its sales proposal platform, aiming to improve proposal writing and business case development capabilities. Read more
ADMA Appoints New Regulatory & Policy Manager
The Association for Data-driven Marketing and Advertising (ADMA) has appointed Dr. Sage Kelly as Regulatory & Policy Manager to enhance AI governance and data privacy in marketing. Read more
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