VIU by HUB Brings Home and Auto Insurance Quotes to ChatGPT

Nov 11, 2026
VIU by HUB launched a ChatGPT plugin that lets consumers compare home and auto insurance quotes, with licensed advisors handling questions and policy binding.

In a press release, VIU by HUB says it launched a plugin in OpenAI's ChatGPT for comparing home and auto insurance quotes. Home insurance quotes are available in 48 states and Washington, D.C., while auto quotes are available in the same 48 states but not Washington, D.C.

Consumers can describe their coverage needs or upload a photo of an existing policy declarations page. The plugin checks rates from multiple carriers and displays premiums, coverage options and deductible levels side by side.

After a consumer selects a quote, a licensed VIU by HUB advisor follows up to answer questions, confirm the details and bind the policy. The plugin does not sell or bind policies on its own.

VIU by HUB is backed by Hub International. "It adds convenience for clients, brings us closer to the moment a client's coverage needs arise and expands HUB's addressable market," said Marc Cohen, President and CEO of HUB International.

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