The Brief Unveils AI Agency Platform for Marketers

The Brief, previously known as Creatopy, has launched the industry's first AI agency platform, automating the entire campaign lifecycle. Announced in a press release, this new platform aims to cut campaign timelines by up to 90% and reduce costs by 35%. Nearly 10,000 brands, including Lindt and AstraZeneca, are already utilizing the platform.

The Brief's platform consists of four agents—Discover, Create, Launch, and Optimize—that work in a continuous loop to automate tasks from market research to ad creation and optimization. This system allows marketers to generate up to 10 times more content while maintaining brand consistency across various formats and platforms.

The Discover agent provides insights into competitor strategies on platforms like Meta and Google, with plans to include TikTok and Pinterest. The Create agent generates ads and media from a single prompt, while the Launch agent manages campaign deployment across major ad platforms. Finally, the Optimize agent offers real-time performance insights and recommendations.

The platform integrates with tools such as Figma and Veeva, streamlining workflows and eliminating the need for multiple software solutions. This innovation marks a significant shift in marketing, enabling teams to focus more on strategy and creativity.