Snap Signs $400 Million Deal With Perplexity to Add AI Search to Snapchat

November 06, 2025
Snap has agreed to a $400 million partnership with Perplexity AI to integrate its AI-powered search engine into Snapchat's chat interface starting in 2026, giving users access to conversational answers within the app.

Snap Inc. has agreed to a $400 million partnership with Perplexity AI to bring the AI search engine directly into Snapchat’s chat interface, according to Bloomberg. The integration will allow users to ask questions and receive conversational answers within the app, beginning in early 2026.

Perplexity will pay Snap in a combination of cash and equity, and Snap expects revenue contributions from the deal to start next year. The partnership was announced alongside Snap’s third-quarter earnings report, which showed revenue of $1.51 billion and 477 million daily active users, up 8% from the previous year.

Snap Chief Executive Evan Spiegel said the collaboration will make AI-powered discovery native to Snapchat and open the platform to more AI partners over time. The company’s existing My AI chatbot will remain available alongside the new Perplexity-powered search feature.

Snapchat+, the company’s subscription service, now has more than 17 million paid users. Snap indicated that small and mid-size advertisers were the primary contributors to its advertising growth in the third quarter.

We hope you enjoyed this article.

Consider subscribing to one of our newsletters like Enterprise AI Brief or Daily AI Brief.

Also, consider following us on social media:

Enterprise AI AI Brief AI Brief (X)

More from: Enterprise

11/06
HR Policy Association Rebrands as CHRO Association, Launches Workplace AI Center
11/06
IBM Study Finds Two-Thirds of EMEA Enterprises Report Productivity Gains from AI
11/06
JK Tech Introduces Agentic AI Version of JIVA Platform for Enterprise Automation
11/06
Thoughtworks Technology Radar 33 Highlights AI Assistance and Context Engineering
11/06
PL-Universe Robotics Launches ProWhite Robot 2.0 and PL-WitHand with JD.com Partnership

Subscribe to Enterprise AI Brief

Weekly report on AI business applications, enterprise software releases, automation tools, and industry implementations.

AI Token Webinar

Whitepaper

Stanford HAI’s 2025 AI Index Reveals Record Growth in AI Capabilities, Investment, and Regulation

The 2025 AI Index by Stanford HAI provides a comprehensive overview of the global state of artificial intelligence, highlighting significant advancements in AI capabilities, investment, and regulation. The report details improvements in AI performance, increased adoption in various sectors, and the growing global optimism towards AI, despite ongoing challenges in reasoning and trust. It serves as a critical resource for policymakers, researchers, and industry leaders to understand AI's rapid evolution and its implications.

Read more

You May Also Like