SearchTides and Needle Partner on AI Search Visibility

Oct 1, 2026
SearchTides and communications agency Needle formed a preferred partnership that combines generative search consulting with earned media services.

SearchTides and communications agency Needle entered a preferred partnership, the companies announced in a press release. The agreement combines SearchTides' generative search consulting with Needle's media relations services.

SearchTides clients will receive preferred access to Needle's earned media services, with some engagements adding media relations to AI visibility programs. Needle clients will gain access to SearchTides' tools for assessing how brands appear in generative search results.

The companies will use earned media coverage alongside technical analysis to help clients manage their presence in answers generated by AI systems. SearchTides evaluates brands across factors including crawler access and independent sources, while Needle provides messaging, media relations, owned content and executive communications.

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