Nectar launches AI agent that finds and contacts creators for brands

Nov 12, 2026
Nectar's Creator Agent searches 300 million Instagram and TikTok profiles, then drafts outreach and manages deals with influencers.

Nectar, a marketing software company founded by former Meta employees Misbah and Farah Uraizee, has launched Creator Agent, an AI agent that handles much of the manual work in influencer marketing, .

The agent searches more than 300 million creator profiles on Instagram and TikTok, watches their videos to judge how well they fit a brand, and checks past brand deals. It then ranks matches, drafts and sends messages in the brand's voice, and helps with contracts, gifting and shipping. It also suggests gifts or notes when a creator hits a personal milestone, such as a new baby.

Creator Agent is available now worldwide. Nectar plans to offer it through MCP, so teams can use it from Claude, ChatGPT, Gemini or Copilot. It competes with similar agents from Aspire and GRIN.

Nectar raised a $30 million Series A in May, led by Menlo Ventures and its Anthology Fund with Anthropic.

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