Distinkt launches a talent agency where AI does the paperwork and humans make the deals

Nov 12, 2026
The California-licensed agency for actors, directors and creators gives each client an AI assistant to screen offers, while human agents make all decisions.

Distinkt, a newly launched California-licensed talent agency, pairs human agents with AI tools to represent actors, directors, creators, editors and photographers, according to a press release.

Each client gets an AI assistant that reviews job opportunities and offers and prepares them for an agent. Specialist AI agents cover contracts, union rules and the media market in the US, UK, Europe, Latin America and Asia-Pacific, and software handles briefs, bookings, scheduling and outreach. Human agents make every decision. The agency works on a non-exclusive basis and only takes a commission on work it brings in.

"We built Distinkt so that technology manages much of the coordination and administration of agency work," said co-founder and CEO Robert Herman, which leaves agents free to focus on judgement and negotiation. The aim is to offer representation to many more people than traditional agencies can take on.

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