RWS launches Weava to adapt enterprise content for each language and culture with AI persona agents

Nov 10, 2026
RWS launched Weava at Web Summit 2026, combining its Language Weaver Pro translation engine with AI persona agents that check whether content fits each target audience.

UK-listed language and AI company RWS launched Weava, a platform that translates and adapts enterprise content for different languages, cultures and markets. RWS introduced the platform at Web Summit 2026 in Lisbon and says it is available now.

Weava uses RWS's Language Weaver Pro translation engine, which RWS says ranked first in 31 of 32 languages in its benchmarking against leading AI translation tools, and Audience Check, a group of AI persona agents representing defined reader profiles. The agents assess whether content fits its intended audience and context, flag potential issues, explain their findings and recommend changes.

The platform profiles content across 11 dimensions, including formality, brand voice and emotional quality. Configurable quality thresholds can trigger automatic corrections, while human specialists can review content when additional judgment is required. Customers can also track quality, automation, market coverage and delivery times through a single interface. Flutter International, an early evaluator and long-time RWS customer, said its evaluation showed the approach's potential.

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