Rokt Introduces Brain V4 for Ecommerce Decisioning

Rokt announced in a press release Brain V4, a reengineered AI core for its ecommerce decisioning platform. The system supports decisions at the Transaction Moment, when a customer is completing a purchase.

Brain V4 draws on customer, partner, advertiser, creative, transaction, and contextual data in real time. It then applies machine learning, auctions, ranking, and guardrails to decide what content, offer, product recommendation, or experience to show, including whether to show nothing.

Rokt said the new architecture separates product configuration, machine learning features, selection logic, attribution, and identity decisions. The company said this lets product surfaces, business settings, and decisioning systems change independently.

Rokt said its network will process more than 10 billion transactions in 2026. The company reported more than $800 million in revenue in 2025.