PulsePoint Introduces AI-Powered Adaptive Optimization for Healthcare Marketing

August 07, 2025
PulsePoint has launched Adaptive Optimization, an AI-driven tool designed to enhance audience targeting and reduce media waste in healthcare marketing, as announced in a press release.

PulsePoint has launched Adaptive Optimization, an AI-powered capability aimed at improving campaign delivery by increasing qualified audience reach and decreasing media waste, announced in a press release. This new tool leverages insights from clinicians and deidentified patient cohorts to optimize healthcare marketing campaigns in real time.

Adaptive Optimization allows marketers to apply clinically relevant signals to campaign strategies, moving beyond traditional media variable optimization. This approach enables dynamic budget reallocation and continual rescoring of audience cohorts, aligning with privacy and compliance standards.

During beta testing, the tool demonstrated significant improvements in campaign performance, enhancing audience reach and reducing unnecessary media expenditure. PulsePoint's focus on health data and compliance has been instrumental in developing this solution, setting a new standard for precision and efficiency in health marketing.

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